When first starting it’s important to stop and think of who your buyer is. I have to admit this was a lesson I learned after working with a client for over a month. I had to stop and reassess. I asked myself the following questions:
Who is my ideal client?
Who are they?
What do they do?
How old are they?
What are their goals?
I considered likes, dislikes, and strengths and weaknesses professionally.
These questions helped with deciding how to best proceed when trying to sell a product or service. People refer to this as either buyer’s persona or an avatar of your ideal customer or client.
Research. Think. Create a profile on this individual. Then proceed to think of ways that you can reach out to them. How can you best help them achieve what they wish to achieve? Focus your content on that specific audience.